Do you have reviews listed on your social media or website? If you’re doing things right, chances are, you have at least a few customers who love what your dealership is doing, love the vehicle they purchased, the service they received, or the interactions they’ve had with your staff. In part 6 of our Blog Series on Branding Strategy, we want to discuss the importance of cultivating loyalty to your brand. We’ve already discussed the importance of developing a branding identit

Have you ever been to a retail store, restaurant, or other public customer service environment in which the message and values of the establishment are completely translated and promoted, regardless of what town you’re in, or with which employee you’re interacting? The first place that comes to mind is Chick-Fil-A. Companies like Chick-Fil-A have created a company culture that promotes “Customers First, Personal Excellence, Continuous Improvement, Working Together, and Stewar

If you were graded on your relevancy to your current target market, how would you score? Would you be able to identify your target market, and the changing trends within? If not, give this some thought. Your success at relevancy to your target audience is only as strong as your ability to be FLEXIBLE. How does your showroom look? How does your website look? In the second blog in our series, The Master Branding Strategy Part 2: Consistency, we talked about the importance of de

In our last post, we discussed the importance of branding and specifically, how your brand is much more than your logo, online presence, or even brand design. Your brand is ultimately defined by how your customers perceive you as business. The second element of a strong branding strategy worth discussing is consistency. One auto blogger defines consistency as being achieved “when your company’s daily actions concur with your brand’s image” (AutoJini, 2017). In fact, in terms

Because your branding strategy is so important to the overall perception and success of your dealership, we’re devoting the next seven posts in this series to help get you on track with a MASTER BRANDING STRATEGY! Do you know how your potential customers see you? For example, are you the risk-taking, innovative dealership? The reliable, loyal, consistent dealership? The dealership known to give the best deals around? Are you known for high-quality or high cost? Give some thou

What is it that makes images so valuable to the online consumer? Four decades ago, the average person in the U.S. was subject to 500 marketing images per day. Today, that number is closer to 5,000 images per day (Johnson, 2006). More than ever before, consumers of marketing content are able to view and control what they view through the various platforms by which they entertain themselves, consume information, and make purchases. How then, do you successfully cut through the