15 years ago, the majority of marketing was based in print, radio, and television marketing. While trends are moving faster than the speed of light toward digital EVERYTHING, the auto industry is one that has been slow to catch up. If you’re considering how you can implement digital marketing, and whether or not the traditional marketing streams are still relevant, this blog is for you. According to an Autotrader survey, customers spend around 67% of the car buying process re

Chances are, you’re probably aware of who your strongest local competitors are. If you’re in the same business, and going after the same potential customers, consider taking a close look at what you see of their branding strategy. This final blog post in our Your Branding Strategy series will focus on how to examine and develop your own competitive awareness as a dealership. As vehicle buying trends continue to shift and evolve, taking a good look at your competition’s online

Do you have reviews listed on your social media or website? If you’re doing things right, chances are, you have at least a few customers who love what your dealership is doing, love the vehicle they purchased, the service they received, or the interactions they’ve had with your staff. In part 6 of our Blog Series on Branding Strategy, we want to discuss the importance of cultivating loyalty to your brand. We’ve already discussed the importance of developing a branding identit