The Master Branding Strategy Part V: EMPLOYEE INVOLVEMENT
Have you ever been to a retail store, restaurant, or other public customer service environment in which the message and values of the...
The Master Branding Strategy Part IV: FLEXIBILITY
If you were graded on your relevancy to your current target market, how would you score? Would you be able to identify your target...
The Master Branding Strategy Part III: EMOTION
In his book, Start With Why, Simon Sinek (a personal favorite of ours!) unpacks the intrinsic human desire to belong--to connect and to...
The Master Branding Strategy Part II: CONSISTENCY
In our last post, we discussed the importance of branding and specifically, how your brand is much more than your logo, online presence,...
