Because your branding strategy is so important to the overall perception and success of your dealership, we’re devoting the next seven posts in this series to help get you on track with a MASTER BRANDING STRATEGY! Do you know how your potential customers see you? For example, are you the risk-taking, innovative dealership? The reliable, loyal, consistent dealership? The dealership known to give the best deals around? Are you known for high-quality or high cost? Give some thou

What is it that makes images so valuable to the online consumer? Four decades ago, the average person in the U.S. was subject to 500 marketing images per day. Today, that number is closer to 5,000 images per day (Johnson, 2006). More than ever before, consumers of marketing content are able to view and control what they view through the various platforms by which they entertain themselves, consume information, and make purchases. How then, do you successfully cut through the