Digital Marketing Vs. Everything Else
15 years ago, the majority of marketing was based in print, radio, and television marketing. While trends are moving faster than the...
The Master Branding Strategy Part VII: COMPETITIVE AWARENESS
Chances are, you’re probably aware of who your strongest local competitors are. If you’re in the same business, and going after the same...
The Master Branding Strategy Part VI: LOYALTY
Do you have reviews listed on your social media or website? If you’re doing things right, chances are, you have at least a few customers...
The Master Branding Strategy Part V: EMPLOYEE INVOLVEMENT
Have you ever been to a retail store, restaurant, or other public customer service environment in which the message and values of the...
The Master Branding Strategy Part IV: FLEXIBILITY
If you were graded on your relevancy to your current target market, how would you score? Would you be able to identify your target...
The Master Branding Strategy Part III: EMOTION
In his book, Start With Why, Simon Sinek (a personal favorite of ours!) unpacks the intrinsic human desire to belong--to connect and to...