Digital Marketing Vs. Everything Else
15 years ago, the majority of marketing was based in print, radio, and television marketing. While trends are moving faster than the...
The Master Branding Strategy Part VII: COMPETITIVE AWARENESS
Chances are, you’re probably aware of who your strongest local competitors are. If you’re in the same business, and going after the same...
The Master Branding Strategy Part VI: LOYALTY
Do you have reviews listed on your social media or website? If you’re doing things right, chances are, you have at least a few customers...
The Master Branding Strategy Part V: EMPLOYEE INVOLVEMENT
Have you ever been to a retail store, restaurant, or other public customer service environment in which the message and values of the...
The Master Branding Strategy Part IV: FLEXIBILITY
If you were graded on your relevancy to your current target market, how would you score? Would you be able to identify your target...
The Master Branding Strategy Part III: EMOTION
In his book, Start With Why, Simon Sinek (a personal favorite of ours!) unpacks the intrinsic human desire to belong--to connect and to...
The Master Branding Strategy Part II: CONSISTENCY
In our last post, we discussed the importance of branding and specifically, how your brand is much more than your logo, online presence,...
The Master Branding Strategy Part I: PURPOSE
Because your branding strategy is so important to the overall perception and success of your dealership, we’re devoting the next seven...
Seeing Is Believing
What is it that makes images so valuable to the online consumer? Four decades ago, the average person in the U.S. was subject to 500...
