June 18, 2018

15 years ago, the majority of marketing was based in print, radio, and television marketing. While trends are moving faster than the speed of light toward digital EVERYTHING, the auto industry is one that has been slow to catch up. If you’re considering how you can imp...

June 11, 2018

Chances are, you’re probably aware of who your strongest local competitors are. If you’re in the same business, and going after the same potential customers, consider taking a close look at what you see of their branding strategy. This final blog post in our Your Brand...

June 4, 2018

Do you have reviews listed on your social media or website? If you’re doing things right, chances are, you have at least a few customers who love what your dealership is doing, love the vehicle they purchased, the service they received, or the interactions they’ve had...

May 22, 2018

Have you ever been to a retail store, restaurant, or other public customer service environment in which the message and values of the establishment are completely translated and promoted, regardless of what town you’re in, or with which employee you’re interacting? The...

May 14, 2018

If you were graded on your relevancy to your current target market, how would you score? Would you be able to identify your target market, and the changing trends within? If not, give this some thought. Your success at relevancy to your target audience is only as stron...

May 7, 2018

In his book, Start With Why, Simon Sinek (a personal favorite of ours!) unpacks the intrinsic human desire to belong--to connect and to be a part of something. He explains that certain brands (such as Harley-Davidson or Apple) appeal to us on an emotional level, becaus...

May 1, 2018

In our last post, we discussed the importance of branding and specifically, how your brand is much more than your logo, online presence, or even brand design.

Your brand is ultimately defined by how your customers perceive you as business. The second element of a strong...

April 23, 2018

Because your branding strategy is so important to the overall perception and success of your dealership, we’re devoting the next seven posts in this series to help get you on track with a MASTER BRANDING STRATEGY

Do you know how your potential customers see you? For e...

April 16, 2018

 What is it that makes images so valuable to the online consumer? Four decades ago, the average person in the U.S. was subject to 500 marketing images per day. Today, that number is closer to 5,000 images per day (Johnson, 2006). More than ever before, consumers of mar...

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