In our last post, we discussed the importance of branding and specifically, how your brand is much more than your logo, online presence, or even brand design. Your brand is ultimately defined by how your customers perceive you as business. The second element of a strong branding strategy worth discussing is consistency. One auto blogger defines consistency as being achieved “when your company’s daily actions concur with your brand’s image” (AutoJini, 2017). In fact, in terms

What is it that makes images so valuable to the online consumer? Four decades ago, the average person in the U.S. was subject to 500 marketing images per day. Today, that number is closer to 5,000 images per day (Johnson, 2006). More than ever before, consumers of marketing content are able to view and control what they view through the various platforms by which they entertain themselves, consume information, and make purchases. How then, do you successfully cut through the