May 22, 2018

Have you ever been to a retail store, restaurant, or other public customer service environment in which the message and values of the establishment are completely translated and promoted, regardless of what town you’re in, or with which employee you’re interacting? The...

May 14, 2018

If you were graded on your relevancy to your current target market, how would you score? Would you be able to identify your target market, and the changing trends within? If not, give this some thought. Your success at relevancy to your target audience is only as stron...

May 7, 2018

In his book, Start With Why, Simon Sinek (a personal favorite of ours!) unpacks the intrinsic human desire to belong--to connect and to be a part of something. He explains that certain brands (such as Harley-Davidson or Apple) appeal to us on an emotional level, becaus...

May 1, 2018

In our last post, we discussed the importance of branding and specifically, how your brand is much more than your logo, online presence, or even brand design.

Your brand is ultimately defined by how your customers perceive you as business. The second element of a strong...

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